Privacy Policy

Last Updated: October 13, 2026

1. Introduction

At Defined Allure, we value your trust and are committed to respecting your privacy.

This Privacy Policy explains how we collect, use, store, and share personal information when you visit our website, submit an inquiry, complete one of our online forms, or communicate with us about our services.

By using our website or contacting us, you acknowledge the practices described in this policy.

2. Information We Collect

Depending on how you interact with Defined Allure, we may collect:

Contact information: Your name, email address, and phone number.
Service interests: Information about the services you're considering, your aesthetic preferences, and your beauty goals.
Inquiry details: Information you voluntarily provide through our website, Meta (Facebook or Instagram) lead forms, or direct communications.
Communication records: Messages exchanged with our team, including responses to questions and appointment-related conversations.
Appointment information: Booking details and service history when you schedule an appointment.

Our website and third-party platforms may also collect certain technical information, such as device information, browser type, and website usage data.

3. How We Use Your Information

We may use your personal information to:

Respond to inquiries about our permanent makeup services.
Provide information about procedures, pricing, and consultations.
Personalize our recommendations and communications based on your interests.
Assist with appointment scheduling and related questions.
Follow up on inquiries when appropriate.
Maintain client records and improve our services.
Send occasional promotional communications when permitted by applicable law and your communication preferences.
Meet applicable legal and business obligations.

We aim to keep our communications relevant, respectful, and helpful.

4. Communications and Follow-Ups

When you submit an inquiry, Defined Allure may contact you using the information you provide, subject to applicable consent requirements.

Depending on your preferences and applicable law, communications may occur by email, phone, or text message.

Some inquiry responses and follow-ups may be assisted by automated systems or artificial intelligence to help us provide timely and personalized service.

We do not automatically enroll everyone who submits an inquiry in ongoing promotional messaging.

Where consent is required for automated or marketing communications, we will seek the appropriate consent.

You may request that we stop contacting you at any time. For text messages, you may reply STOP to opt out where supported.

5. How We Share Information

Defined Allure may use trusted third-party service providers to operate our business, manage inquiries, and facilitate appointments.

These may include:

Meta (Facebook and Instagram): For advertising and lead collection.
Wix: For website hosting and related services.
GoHighLevel: For customer relationship management, inquiry tracking, and communications.
Mangomint: For appointment scheduling and client management.
Other service providers that support our business operations.

These providers may process information on our behalf or under their own applicable privacy terms.

We do not sell personal information in exchange for money.

We may also disclose information when legally required or when reasonably necessary to protect our rights, clients, or business.

6. Data Security and Retention

We take reasonable steps to protect personal information from unauthorized access, misuse, or disclosure.

However, no electronic storage or transmission system can be guaranteed completely secure.

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, maintain appropriate business records, and comply with applicable legal obligations.

7. Your Privacy Choices and Rights

You may contact us to:

Request access to personal information we maintain about you.
Request corrections to inaccurate information.
Request deletion of your personal information, subject to applicable legal exceptions.
Update your communication preferences.
Ask questions about how your information is handled.

Depending on where you live, you may have additional rights under applicable privacy laws.

We will review and respond to privacy requests as required by law.

8. Third-Party Websites and Services

Our website and communications may contain links to third-party platforms, including booking services and social media websites.

We are not responsible for the privacy practices of independently operated third-party websites.

We encourage you to review their privacy policies when providing information through those platforms.

9. Children's Privacy

Defined Allure's services and marketing are intended for adults.

We do not knowingly collect personal information from children under 13 through our marketing forms.

If we become aware that such information has been collected, we will take appropriate steps to address it.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, business practices, or legal requirements.

Any updates will be posted on this page with a revised effective date.

11. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact:

Defined Allure
Permanent Makeup of Brows & Lips
San Diego, California
Email: definedalluresd@gmail.com